I have produced shoots in all industries from financial services through consumer beauty products to the arts. Both video and stills. All of these shoots involve working with, and bringing out the best, in people. They can be models, or everyday people in front of the camera, or the crew behind the camera. 

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With a whole career spent in marketing, from both client and agency side, I understand the storytelling process. 

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Production is where my heart is. I love the entire procedure. Managing from start to finish across creatives, talent and crew to bring to life a shared vision and to create imagery and stories that work.

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My goal has always been to make the process as smooth as possible for everyone involved and to help the team achieve something special.

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I believe in making a shoot as low carbon as possible and to set out clear sustainability goals from the start. It doesn't need to cost more, it just needs better planning.

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